Product Design
Accessibility
Monetization
Shipped
Meta Signal Growth Technologies
Product Design + Accessibility for Facebook Advertising Platform
7 Minute Read
TIMELINE
10 Weeks, Menlo Park CA
TEAM
Event's Manager
ROLE
Product Design Intern
SKILLS
Product Design, Figma, XFN Collaboration
🔒
The nature of my work is confidential and cannot publicly be shared. Please email me if you'd like to chat and learn more!
Signals Growth Technologies, In-Product Education Redesign
Project Overview
During my summer internship as a Product Designer on the Signals Growth Technologies team at Meta, I focused on redesigning in-product education within the Events Manager experience. I leveraged critical product thinking and design skills to address real user challenges that impact businesses globally. My work included conducting design critiques, brainstorming solutions, and presenting high-fidelity interactive prototypes to key stakeholders.
Example of EM Pages
Does not violate NDA, Images Found Here
My Design Process 👩🏻💻
One standout aspect of my design process was my approach to scope. As we uncovered multiple legacy issues within the platform, my manager adjusted the project scope. Instead of tackling the entire flow at once, I strategically broke the project into three distinct design solutions. Each solution followed a structured design approach and, together, influenced parts of the final design shipped by the team and now used by millions!
Collaborative Research
I organized 1:1 sessions with engineers who had created a personalized dashboard for accessing Events Manager metrics. This research helped me understand the business impact for solutions!
Identifying Goals & Problems
I collaborated with product designers to revisit prior work within Events Manager and gain deeper context. This allowed me to offer a fresh perspective to the problem space and design more efficient solutions.
Personas & Target Users
I integrated personas into the design process to define key audience segments within Events Manager. This ensured that each solution was grounded in real user needs and pain points. This allowed me to refine pros and cons in my designs.
Competitive Analysis
I analyzed competitor products to compare strengths and weaknesses and identify industry design patterns. This helped inform the design strategy and position our solution more effectively.
Reflection
Through collaboration, iteration, and user-centered design, I built clearer, more user-friendly solutions that made the Events Manager learning experience feel more intuitive, my ideas ended up being used in the shipped design solution! My work included over 20+ one-on-ones to refine my work, validating design decisions, and ensuring that the final product actually met real user needs. Along the way, I gained a deeper understanding of how Meta tools help businesses make smarter, data-driven decisions and I made some great friends and learned so much in the process!
I even included a few of my favorite memories below! 😊
Meta Sign Pictures
Exploring with Meta Friends
Me and my Intern Manager
What I learned!
This internship helped me grow both professionally and personally. My key takeaways include:
Collaboration is key, Reaching out to others leads to better solutions and broader perspectives
Asking questions is essential, Speaking up improves clarity and helps align teams
Feedback is a gift, It provides valuable insight into user experience and reveals true needs
A growth mindset is the key to success, Embrace risks, learn from failure, and stay open-minded
Product design is definitely for me, I’m passionate about user-centered design and growth 💙
Manager Recommendation
